Virtual Economy
I think the biggest problem with e-commerce and pay for content type sites (including music, movies, porn, books, art, etc.) is that it expects real cash for virtual service. The internet needs a reliable system of monopoly money for virtual values. Everyone who uses the internet has the ability to earn virtual value which then can be used for other content all based in a fake economy. Let content pay for content. Hell, think of how kick ass Bittorrent would work if everyones supplied bandwidth could actually be cashed in on. For the first time, a person's intellectual clout will be worth its own rewards. Someone needs to make this.
And then someone needs to make the get out of jail free card.
And then someone needs to make the get out of jail free card.
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